Jim Baross has been a Coalition member since 1986 and has served as Board Chair, Treasurer, Membership Chair, and Newsletter Editor for the Coalition. He has been teaching bicycling for the League of American Bicyclists since 1986. He is a Regional Trainer for League Cycling Instructors and is a Boy Scouts of America Bicycling Merit Badge counselor. His bicycling credentials also include being a ride leader for BikeCentennial riding across the US in 1976, bicycle crossing the USA again in 2007 with his two sons (17 and 20), being a daily bicycle commuter in San Diego, and he has successfully experienced urban cycling in many large cities including Los Angeles/Orange County, San Francisco, Oakland, San Diego, Amsterdam, Austin, and New York City and has bicycled in most of the states of America including Hawaii.

Jim serves as Chair of the San Diego Regional Association of Governments Bicycle Pedestrian Working Group, Vice Chair of the Department of Transportation's California Bicycle Advisory Committee, President of the California Association of Bicycle Organizations, Board Member for the California Bicycle Coalition, and Spokesperson for the San Diego County Bicycle Coalition.

Jim asserts that "Roads are for people, not just for people in cars."